Work Portfolio
SPOTIFY •
TIKTOK •
FORD MOTOR COMPANY •
iHEARTMEDIA •
RYAN SEACREST PRODUCTIONS •
CIVIC ENTERTAINMENT GROUP •
SPOTIFY • TIKTOK • FORD MOTOR COMPANY • iHEARTMEDIA • RYAN SEACREST PRODUCTIONS • CIVIC ENTERTAINMENT GROUP •
Ford Motor Company
Michigan Central OPEN
Co-led the creator and distribution strategy for Ford's historic grand reopening of Michigan Central Station, that launched with the concert, Live from Detroit: The Concert at Michigan Central, a 90-minute outdoor spectacular in front of The Station headlined by some of Detroit’s biggest stars including Eminem, Diana Ross, Big Sean, Jack White, and many more.
Clio Awards
Sliver winner in the events/activations category 2025
Adweek
Named Best Community-Focused Experiential Activation 2024
Michigan Central OPEN
Creator Program
Conceptualized and launched an accompanying creator concierge program, featuring an ambitious 3-day immersion program that provided 50+ creators and community members with exclusive opportunities to create UGC content around the event.
Results:
The event drove 214K+ posts and 614M impressions in just three weeks, attracting 20,000+ attendees and 7M viewers on NBC/Peacock, making it Ford’s most successful launch to date.
Spotify
Stakeholder Spotify’s entry into the metaverse, making it the first digital streaming platform to establish a presence on Roblox. Launched Spotify Island — and its accompanying portals K-Park, and Planet Hip-Hop — a virtual multi-verse where fans can interact with artists, complete interactive quests, and unlock their creativity through an virtual beat-maker stations powered by Soundtrap.
Webby Winner
AI, Metaverse & Virtual Best Brand Integration 2023
People's Voice Winner
AI, Metaverse & Virtual Best Brand Integration 2023
Spotify Creator Marketplace
Led creator marketing and communications for Spotify’s music-making tool, Soundtrap, by partnering with prominent artists and music creators to produce engaging long-form tutorial videos that educated and inspired the next generation of musicians.
Developed and executed global product marketing campaigns that drove adoption, positioned Soundtrap as an essential tool for music production, and expanded brand awareness and deepened community engagement through creator collaborations.
Spotify Creator Ambassadors
TikTok
Positioned TikTok as a premier go-to-market channel for brands and businesses during its pivotal U.S. market expansion by developing editorial and creator-led strategies that highlighted its value proposition through engaging, infotainment-style content.
Launched @letsgrouphug, a B2B channel showcasing TikTok-first thinking through creator-led case studies and best practices to inspire brand innovation and product adoption.
Ryan Seacrest Enterprises
Former Head of Social Media & Marketing for Ryan Seacrest Enterprises, leading strategy and execution across a diverse portfolio of television shows, lifestyle brands, and products. Spearheaded all social media and marketing campaigns while shaping Seacrest’s personal online presence,
Ford Motor Company
Michigan Central OPEN
Co-led the creator and distribution strategy for Ford's historic grand reopening of Michigan Central Station, that launched with the concert, Live from Detroit: The Concert at Michigan Central, a 90-minute outdoor spectacular in front of The Station headlined by some of Detroit’s biggest stars including Eminem, Diana Ross, Big Sean, Jack White, and many more.
Clio Awards
Sliver winner in the events/activations category 2025
Adweek
Named Best Community-Focused Experiential Activation 2024
Michigan Central OPEN
Creator Program
Conceptualized and launched an accompanying creator concierge program, featuring an ambitious 3-day immersion program that provided 50+ creators and community members with exclusive opportunities to create UGC content around the event.
Results:
The event drove 214K+ posts and 614M impressions in just three weeks, attracting 20,000+ attendees and 7M viewers on NBC/Peacock, making it Ford’s most successful launch to date.
Spotify
Stakeholder Spotify’s entry into the metaverse, making it the first digital streaming platform to establish a presence on Roblox. Launched Spotify Island — and its accompanying portals K-Park, and Planet Hip-Hop — a virtual multi-verse where fans can interact with artists, complete interactive quests, and unlock their creativity through an virtual beat-maker stations powered by Soundtrap.
Webby Winner
AI, Metaverse & Virtual Best Brand Integration 2023
People's Voice Winner
AI, Metaverse & Virtual Best Brand Integration 2023
Spotify Creator Marketplace
Led creator marketing and communications for Spotify’s music-making tool, Soundtrap, by partnering with prominent artists and music creators to produce engaging long-form tutorial videos that educated and inspired the next generation of musicians.
Developed and executed global product marketing campaigns that drove adoption, positioned Soundtrap as an essential tool for music production, and expanded brand awareness and deepened community engagement through creator collaborations.
Spotify Creator Ambassadors
TikTok
Positioned TikTok as a premier go-to-market channel for brands and businesses during its pivotal U.S. market expansion by developing editorial and creator-led strategies that highlighted its value proposition through engaging, infotainment-style content.
Launched @letsgrouphug, a B2B channel showcasing TikTok-first thinking through creator-led case studies and best practices to inspire brand innovation and product adoption.
Ryan Seacrest Enterprises
Former Head of Social Media & Marketing for Ryan Seacrest Enterprises, leading strategy and execution across a diverse portfolio of television shows, lifestyle brands, and products. Spearheaded all social media and marketing campaigns while shaping Seacrest’s personal online presence,