Marc Inocencio — Director of Marketing

Director of Marketing  ·  11 years  ·  USC M.S. Digital Social Media

Marketing that moves
culture forward.

I work at the intersection of culture, creators, and brand — turning platforms into communities and talent into cultural forces. Spotify. TikTok. Ford. iHeartMedia. Ryan Seacrest Productions.

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11
Years in industry
8+
Award wins
6
Major brands
100M+
Audience reached

Selected work

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Ford Motor Company

Michigan Central OPEN

Creator and distribution strategy for Ford's historic grand reopening — a 90-minute concert spectacular headlined by Eminem, Diana Ross, Big Sean, and Jack White.

Campaign Creator Strategy Experiential Clio Silver 2025

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Conceptualized and led the creator concierge program for Ford's landmark reopening of Michigan Central Station — a 3-day immersion experience for 50+ creators and community members built to generate authentic UGC at scale.

  • Co-led end-to-end creator brief, talent hierarchy, and content distribution playbook
  • Coordinated across brand, creative, PR, and talent workstreams
  • Drove 214K+ posts and 614M impressions in three weeks
  • Event drew 20,000+ attendees and 7M viewers on NBC/Peacock — Ford's most successful launch to date

Spotify

Spotify Island on Roblox

Pioneered Spotify's entry into the metaverse as the first DSP to establish a presence on Roblox — complete with K-Park and Planet Hip-Hop portals.

GTM Brand Metaverse Webby Winner 2023

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Led the integrated launch of Spotify Island — a virtual multiverse where fans explore artist worlds, complete quests, and create music using Soundtrap-powered beat-maker stations.

  • Managed brand, creative, comms, and game development workstreams with partner studio The Gang
  • Executed campaign across in-app, social, blog, email, paid, and OOH channels
  • Won Webby Award: Best Brand Integration, AI, Metaverse & Virtual 2023
  • Won Webby People's Voice Award in the same category

TikTok

@letsgrouphug — B2B Creator Channel

Positioned TikTok as a must-have go-to-market channel for brands during its U.S. expansion through creator-led, infotainment-style content.

Creator Marketing B2B Content Strategy GTM

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During TikTok's pivotal U.S. market expansion, developed editorial and creator-led strategy that helped brands understand — and believe in — the platform's value proposition.

  • Launched @letsgrouphug, a TikTok-native B2B channel built around creator case studies and best practices
  • Produced infotainment content that translated complex brand thinking into scroll-stopping formats
  • Drove product adoption by making TikTok-first thinking accessible to marketers and brand teams
  • Built and managed creator relationships to source authentic, platform-native content at scale

iHeartMedia  ·  Ryan Seacrest

Radio Hall of Fame Induction Campaign

Full 360 campaign across radio, TV, social, PR, and fan engagement — resulting in Ryan Seacrest's Class of 2019 induction into the Radio Hall of Fame.

Integrated Campaign PR Fan Engagement Hall of Fame 2019

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Led a full 360 campaign that championed Ryan Seacrest's legacy in terrestrial radio across six media formats — and made the case for one of the industry's most recognized voices.

  • Orchestrated cross-channel strategy spanning radio, TV, social, PR, digital, and fan mobilization
  • Built the vote-driving campaign that secured nomination momentum and cultural support
  • Collaborated with PR on trade and consumer press coverage throughout the campaign
  • Seacrest inducted into the Radio Hall of Fame, Class of 2019

iHeart  ·  On Air with Ryan Seacrest  ·  Live With Kelly & Ryan

Radio and Television Producer Credits

Former digital producer for LA's No. 1 morning radio show and the No. 1 daytime talk show in the U.S. and Canada.

Radio Television Digital Production Nielsen No. 1

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Served as digital producer bridging social media with live linear programming — developing real-time content strategies that turned broadcast moments into platform-native storytelling.

  • Produced digital content for On Air with Ryan Seacrest (2014–2021) — LA's No. 1 morning radio show — including exclusive interviews with Taylor Swift, Brené Brown, and ABC's Rachel Scott
  • Produced digital and social content for Live With Kelly & Ryan (2017–2021) — No. 1 daytime talk show in the U.S. and Canada — driving viral moments including the Old Town Road Halloween segment
  • Led American Idol Season 17 social strategy, earning it the No. 1 primetime social program ranking across all broadcast TV (Nielsen 2019)
  • New Year's Rockin' Eve 2020 ranked No. 1 social primetime show — most talent activity of any show that night

Startup  ·  Co-Founder & PM

Angle + EMS Radio

Co-founded two products from scratch — a collaborative photo-sharing app and a 24/7 EDM streaming platform that grew to 3,500+ monthly listeners worldwide.

Product Startup GTM Brand

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Two startups. Two different problems. The same instinct: if it doesn't exist yet, build it.

  • Angle: Conceptualized a collaborative photo-sharing platform before Instagram offered carousels — led UX collaboration, sprint planning, MVP delivery, and investor positioning
  • EMS Radio: Founding PM and digital strategist for a 24/7 commercial-free EDM streaming app built in a garage that scaled across North America, South America, and Europe
  • Grew EMS Radio to 3,500+ monthly listeners and secured 10+ affiliate partners including iHeartComix, Dim Mak, Exchange LA, and Goldenvoice
  • Led brand development, user persona research, product roadmap, and go-to-market strategy for both products

Awards & recognition

2025

Clio Awards — Silver

Events/Activations  ·  Ford Michigan Central OPEN

Silver
2025

The Shorty Awards — Finalist

Best Use of Social Media in Auto

Finalist
2024

Adweek — Best Experiential Activation

Community-Focused  ·  Ford Michigan Central OPEN

Winner
2023

Webby Awards — Best Brand Integration

AI, Metaverse & Virtual  ·  Spotify Island on Roblox

Winner
2023

Webby People's Voice — Best Brand Integration

AI, Metaverse & Virtual  ·  Spotify Island on Roblox

Winner
2020

Nielsen — No. 1 Social Primetime Show

New Year's Rockin' Eve with Ryan Seacrest

#1
2019

Nielsen — No. 1 Social Primetime Program

American Idol Season 17  ·  All Broadcast TV

#1
2018

Hollywood Reporter — Top TV Personalities

Debuted Ryan Seacrest at No. 4 on the THR chart

Featured

Capabilities

Brand Strategy & Audits

B2B and B2C social audits, competitive positioning, tone and voice development, channel prioritization, and community engagement frameworks.

Content & Creative

Short-form video, copywriting, editorial calendars, A/B testing, and GenAI-powered content development. AP style. Oxford comma advocate.

Influencer & Creator Programs

Full lifecycle management from nano-creator to celebrity talent — ideation, activation, collaboration, and performance attribution.

Data & Trend Analysis

AI-powered trend monitoring, weekly performance reporting, campaign optimization, and data storytelling through SQL, R, and dashboards.

Product Marketing & GTM

Go-to-market strategy, cross-functional collaboration with product and engineering teams, roadmap influence, and user research synthesis.

Radio & Television Production

Digital producer for Live With Kelly & Ryan, On Air with Ryan Seacrest, and American Idol. Fluent in bridging social and linear.

Press & writing

The Hollywood Reporter  ·  OC Register  ·  iHeartMedia

'Star Trek Into Darkness' Creates Big Bang at Hollywood Premiere

Hollywood Reporter Read →

Jane Fonda Enshrines Hand and Footprints at TCL Chinese Theatre

Hollywood Reporter Read →

L.A. Art Scene Draws Large Interest With Unofficial Oscar Weekend

Hollywood Reporter Read →

Linkin Park Shines 'One More Light' at iHeartRadio Album Release Party

Hollywood Reporter Read →

LAFEST Tournament: Agencies, Studios and Stars Hit the Soccer Field for a Good Cause

Hollywood Reporter Read →

Photography

Shot on a Sony a7R that's survived talent approvals, torrential rain, and baggage claim.
Photography by Marc Inocencio
Photography by Marc Inocencio
Photography by Marc Inocencio
Photography by Marc Inocencio
Photography by Marc Inocencio
Photography by Marc Inocencio

Good work starts with a good conversation.

Whether it's a campaign, a creative challenge, or something that doesn't fit neatly into a brief — if it lives at the intersection of culture and brand, I'm probably already thinking about it. Let's talk.

Start a conversation → Connect on LinkedIn