Product Portfolio
Completed a STEM-designated program and received a Master of Science in Digital Social Media Management at the University of Southern California.
The intensive program focused on entrepreneurial leadership, digital transformation capabilities, product development, data literacy, research methodologies, and strategic frameworks.
Developed a strong foundation in the science and practice of building and managing social media platforms, mobile apps, and online communities, including:
Performing competitive analysis to identify market gaps
Translating consumer pain points into actionable insights
Managing cross-team collaborations with product managers, engineering, and designers to build and iterate on minimum viable products
Angle
A cloud-based app that allows users to easily exchange, share and curate photos with multiple people, in a collaborative platform from anywhere, at any time.
Collaborated with UX and UI designers to translate user needs into intuitive interfaces, co-developing low-fidelity wireframes, user flows, and iterative prototypes grounded in user feedback to deliver a human-centric design
Outsourced engineers to translate product requirements into technical specs, deliver MVP features on time, and support sprint planning and cross-functional standups, ensuring all builds met UX standards and aligned with the product vision
Led go-to-market strategy and investor positioning by crafting product narrative, developing a monetization strategy, and outlining B2B use cases to support early traction and fundraising
— Product Vision —
We are developing an app called Angle, a platform that helps users exchange, share, and curate photos in a collaborative space. Users can create, join, or invite each other to a shared album, and upload photos for other members of the album to download, share to social media, and curate for themselves. Unlike other photo sharing platforms,
Angle creates a unique experience for each user by allowing them to pick and choose photos from these shared albums, and create their own version of events within their own curated albums.
Imagine you’re at a large event with a lot of friends and family like a wedding or music festival. You’ve taken a lot of great pictures but don’t have any of yourself, and also have a lot of pictures of those you were with. Or maybe you were caught in a certain moment and forgot to snap pictures of something special that you would like to remember. With Angle, you and your friends can upload and share all the photos you’ve taken from that event so that you’ll never miss an important moment, be able to choose the pictures that you feel captured the event the best, and create your own unique perspective for others to experience.
Founding team: Kavya Joseph, Zed Santiago, Nicolette Gabay, Bryan Reinke
EMS Radio
A startup built with my best friend and cousin, born out of our shared love for electronic dance music and innovation. What started in a garage as a simple vision became a real product that connected fans around the world.
Conceptualized and launched a 24/7 commercial-free music app for EDM fans and emerging DJs, driving early adoption with 3,500+ monthly listeners in Southern California and scaling audience reach across North America, South America, and Europe
Conducted market research and competitive analysis, developed user personas, defined the product’s value proposition and positioning, authored the mission statement, and co-created the product roadmap with the founder/CEO
Led brand development in partnership with the founding UX/UI designer and drove digital marketing strategy to establish and scale EMS Radio’s online presence
Secured 10+ affiliate partners including iHeartComix, Dim Mak, Exchange LA, and Goldenvoice
Founder/CEO: Michael Marquez
Founding Designer: April Mutuc
Founding Product Manager & Digital Strategist: Marc Inocencio