Holistic digital marketing strategist with deep expertise across brand, performance, and content-driven channels. Skilled in developing and executing full-funnel strategies that integrate paid media, lifecycle marketing, SEO/SEM, influencer programs, social, and CRM.

Known for connecting content, data, and community to drive engagement, retention, and sustained brand growth.

Product Marketing

Experienced in developing go-to-market strategy — and bringing market to product — that drive product adoption and innovation.

Skilled at cross-functional collaborations, working closely with product managers, data analysts, and engineers to analyze data and synthesize user feedback to influence product roadmaps and innovation.

Co-Founder & Product Manager

Angle:

Conceptualized, designed, and launched a mobile app called Angle, a cloud-based, photo-sharing platform that allowed multiple users to share photos, curate albums, and publish as a carousel — a feature that Instagram did not offer at the time.

EMS Radio —

EMS Radio is a 24/7 mobile and web platform for emerging DJs and producers to stream and promote their music to a community of EDM fans.

Built this startup built with my best friend and cousin, born out of our shared love for electronic dance music and innovation. What started in a garage as a simple vision became a real product that connected fans around the world.

Founder: Michael Marquez
Founding Designer: April Mutuc

Check it out HERE.

Deep understanding of the practices and processes of data analytics — cleaning and organizing data for analysis, performing complex calculations using spreadsheets, SQL, and R programming.

Data Storytelling

Experienced in visualizing and presenting data findings through dashboards, presentations, and industry-standard visualization platforms.

Content

Expert in developing compelling digital content that captivates audiences and drives engagement. Skilled in crafting high-impact social media campaigns, producing dynamic short-form videos, and adopting cutting-edge technologies like GenAI to push creative boundaries and enhance storytelling.

Radio & Television

Former radio and television digital producer for Live With Kelly & Ryan, On Air with Ryan Seacrest, and American Idol.

Strategic innovator in bridging social media with linear television and radio, leveraging deep expertise in multi-platform communities, social best practices, and audience behavior to uncover creative integration opportunities that drive engagement and retention.

Creative Storyteller

Former writer and reporter with bylines in The Hollywood Reporter, OC Register, On Air with Ryan Seacrest, and iHeartMedia.

Spearheaded the hyper-growth of ryanseacrest.com by driving editorial content operations, including social media strategy for world premieres of new music and exclusive interviews, and collaborations with high-profile talent on digital-first content captures.

AP style writer and a firm believer in the Oxford comma.

Digital Marketing & E-commerce
Google Professional Certificate

Business Intelligence
Google Professional Certificate

Data Analytics
Google Professional Certificate

Project Management
Google Professional Certificate

AI Essentials
Google Professional Certificate

Music Theory
University of Edinburgh