PMM

Experienced in developing go-to-market strategy — and bringing market to product — that drive product adoption and innovation.

Skilled at cross-functional collaborations, working closely with product managers, data analysts, and engineers to analyze data and synthesize user feedback to influence product roadmaps and innovation.

Product Management

Completed a STEM-designated program and received a Master of Science in Digital Social Media at the University of Southern California.

The intensive program focused on leadership, product management, data analytics and performing competitive research to successfully transition a business to digital.

Capstone | HERE

Applied the lean startup framework that emphasized on rapid experimentation, user feedback, and iterative product development, resulting in the launch of a minimum viable product called Angle — a cloud-based social media app for users to collaborate and curate albums in real-time.

Applied knowledge in Digital Media Law to develop terms and conditions policies that define acceptable community behavior and ensure regulatory compliance.

Deep understanding of the practices and processes of data analytics — cleaning and organizing data for analysis, performing complex calculations using spreadsheets, SQL, and R programming.

Data Storytelling

Experienced in visualizing and presenting data findings through dashboards, presentations, and industry-standard visualization platforms.

Proficient at developing and executing strategies to build strong digital identities for public figures, as well as B2B and B2C brands spanning a broad spectrum of industries, from Big Tech and startups to music, education, fashion, automotive, and e-commerce.

Skilled at using data and tools to quarterback strategies encompassing paid social, influencer marketing, and community engagement that drive meaningful engagement, conversions, and advocacy.

Content

Expert in developing compelling digital content that captivates audiences and drives engagement. Skilled in crafting high-impact social media campaigns, producing dynamic short-form videos, and adopting cutting-edge technologies like GenAI to push creative boundaries and enhance storytelling.

Radio & Television

Former radio and television digital producer for Live With Kelly & Ryan, On Air with Ryan Seacrest, and American Idol.

Strategic innovator in bridging social media with linear television and radio, leveraging deep expertise in multi-platform communities, social best practices, and audience behavior to uncover creative integration opportunities that drive engagement and retention.

Creative Storyteller

Former writer and reporter with bylines in The Hollywood Reporter, OC Register, On Air with Ryan Seacrest, and iHeartMedia.

Spearheaded the hyper-growth of ryanseacrest.com by driving editorial content operations, including social media strategy for world premieres of new music and exclusive interviews, and collaborations with high-profile talent on digital-first content captures.

AP style writer and a firm believer in the Oxford comma.