Digital Media
Deep expertise in the creator economy, social platforms and best practices spanning organic, paid, influencers, search engine optimization (SEO), email marketing, and content. Skilled at identifying emerging trends to deliver high-impact strategies that elevate brands and drive business growth.
Proven success in top global entertainment and tech companies, blending creative vision, tactical execution, and technical proficiency to deliver high-performing campaigns. Adept at providing reports with key insights to optimize content, maximize engagement, and enhance campaign effectiveness.
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Conduct comprehensive brand audits to assess and refine B2B/B2C social media strategies, focusing on tone and voice, priority channels, competitive positioning, and community engagement.
Evaluate strengths and weaknesses, analyze competitors' strategies, and execute content strategies to ensure consistent and impactful social media presence.
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From sharp photography and high-quality videos, to memes and short-form storytelling formats, I produce scroll-stopping content and write creative copy to build brands and engage audiences.
Audience Analysis
Define the target audience, demographic, and brand objectives to create a cohesive editorial calendar with engaging and relevant content verticals.Tone of Voice
Shape tone of voice to ensure all content and copy align with key audiences while preserving brand authenticity.Content Creation
Identify priority platforms and apply best practices to create always-on content. Strong passion for exploring emerging channels, A/B testing new storytelling formats, and repeating the wins.Performance Reporting
Analyze top-performing content across all social channels to inform creative decisions and prioritization. -
Demonstrated success in forming strategic and long-lasting collaborations with celebrity talent, nano- to macro-creators, and everyday product advocates.
Influencer Marketing
Captain full lifecycles of influencer campaigns, from identifying and partnering with influencers to activating and managing collaborations.
Oversee the creation and execution of content strategies to ensure alignment with brand goals, target audiences, and key messaging.
Performance Reporting
Apply attribution models to track campaign performance, analyze ROI, and adjust strategies as needed to optimize results. -
Implement AI-powered tech stacks to research new and emerging trends and monitor real-time conversations for engagement opportunities.
A/B test new creatives for paid and organic social, including copy, CTAs, images, and targeting options, to optimize campaigns and achieve higher ROIs.
Provide weekly performance reports data to determine success, measure impact, and inform future strategies.
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